This article was first published on Forbes on 17 August 2022.

I work with product managers who are trying to level up their communication styles to be more influential. The typical product manager who comes to me is already recognized as a powerhouse within their organization. They’re smart, they have a good understanding of their product and the user they serve and they are fantastic at making sound, data-driven decisions. But the product management field can be a cutthroat one, and they know that becoming a more compelling communicator is a great way to differentiate themselves from the pack.

Many of these product managers have misconceptions about storytelling. Read this article for three common storytelling myths held by PMs and why you shouldn’t believe them.