Greg came to us for help on a story that he planed to post to the ABOUT page on his company website. He wanted to help patients of sexually transmitted infections understand the genesis of the company, how he was inspired to found MONA, and why. His secondary goal was to appear likeable, and "someone just like you."
He worked with him over 3 story coaching sessions to refine his message, make sure the drama in his story was clear, and help him connect the dots between his personal experience getting tested for STIs and the value that he hopes to offer through MONA. The choices to dress casually and film his story on a mobile device are intended to ensure that he, and MONA by proxy, appear approachable for the very personal (and sometimes embarrassing) issue of sexual health.