Storytelling Training for Business Leaders

Learn to influence others with our storytelling program for business leaders and professionals.

We look at storytelling with the lens of influence; we focus on what will make a story effective at inspiring others to think and act differently.

Influential Storytelling for Business Leaders is a robust training program that combines in-person or virtual synchronous learning, one-on-one story coaching, several opportunities to practice, and more.

Our primary audiences are sales teams, product managers, and executive leaders.

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Trusted by Leaders in Business

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Who is Our Business Storytelling Training For?

LEADERS

Leaders must inspire a team toward a common goal. Effective storytelling makes them more compelling and better leaders.

With leaders, we focus on:

Stories that drive understanding of the business strategy and culture.
Executive presence.
Developing trust through authenticity and vulnerability.

You will walk away with a stories that will effectively drive change within your organization and motivate employees to align to the company vision.

Case Study: University of Michigan →

SALESPEOPLE

Salespeople agree that customers don’t buy a product or service—they buy an idea. The key to inspiring customers is connecting the product or service to a feeling... and professional storytelling skills make that possible.

With salespeople, we focus on:

Stories that communicate customer successes, value statements, and use cases.
The skill of eliciting—and listening to—stories from customers to best address their needs.

You will walk away with stories that will communicate the value of your product or service in a human, rather than technical, way.

Case Study: Juniper Square →

PRODUCT MANAGERS

As the primary representatives and spokespeople for their products, PMs aim to build buy-in, interest, and momentum. Strategic storytelling can galvanize diverse teams, motivate investment, and clarify purpose.

With PMs, we focus on:

User, product, customer, and career path stories.
Short-form stories that can be built into larger presentations.

You will walk away with stories that help you advocate for your product, galvanizing engineers and executives alike to dedicate effort and resources.

Case Study: Google →

YOUR TEAM

Storytelling builds relationships. Learning the skill is powerful, but the relationships your team will build along the way will propel your business forward.

For team-building, we focus on:

Stories that may span the personal and professional.
Providing a space to listen and be heard.

Walk away with stories that have created a true, shared sense of belonging.

Our customized business storytelling training program is people-focused and always engaging—no boring slide deck!

Learn about our comprehensive Professional Storytelling Training Course for Business Leaders

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What else would you like to tell us before we meet?

“As part of our continuous sales training we found the storytelling program to be well worth the time we took to have our sales reps put aside prospecting to focus on this skill development. The experience was really well organized and used the time extremely well. Many on the team expressed a desire to do more in this area, and overall the entire team was able to take away something of great value. I highly recommend it.”

Michael O’Connor
VP of Sales, Liaison International

Storytelling Builds Professional Relationships

Storytelling is a powerful team-building activity and skill set.

Develop confidence

Participants start with a simple story idea, draft a rough outline, and practice telling the story multiple times. Over the course of the program, their confidence in their story and their storytelling capability grows.

step outside comfort zones

Storytelling and public speaking can be intimidating to some. The facilitators gently take participants outside their comfort zones in a positive, constructive way as they stretch into new skills.

Build Relationships

By its very nature, storytelling allows people to connect with each other in an authentic, honest, and vulnerable way.

Interactive and engaging

Through small group and partner activities, participants explore the content, develop their skills, and build relationships with one another.

Drive Inclusion

Participants consistently report on the new-found sense of connection and belonging they feel to their team after having completed the program.

Consider our Influential Storytelling program as a possible Diversity, Equity and Inclusion initiative at your organization.

“We had experienced significant growth since our last in-person meeting. In putting together our first post-pandemic retreat, it was critical that we have a team-building component to the event. I was excited to learn about Wolf & Heron’s offering because it offered team-building wrapped up in a professional development package!

Wolf & Heron delivered their "Influential Storytelling" workshop for our team as the kickoff programming of the retreat. Afterwards, the workshop was reported as the most loved portion of the two days.

On top of that, as someone in the education industry, I appreciated their pedagogical approach. I observed how they warmed up the room, made everyone feel comfortable and supported each person’s self-discovery. It was the opposite of a dry, front-of-the-room presentation.

I would highly recommend Wolf & Heron for any organization looking to build their team all while becoming more compelling communicators.”

Kay Moffett
Chief Marketing Officer, Amplify

Storytelling is one of the most powerful tools for inspiring people at work.

Learn why.

Client Stories

Product Managers

Wolf & Heron worked with the the **Product Manager Learning & Development** team at **Google** to pilot several formats of the *Influential Storytelling* workshop experience and ultimately design a bespoke experience for Google Product Managers.
The experience enables Google PMs to become better product evangelists. They leverage the stories they craft in presentations to executives, while engaging engineers, and to encourage users to adopt their product.
**Download the Case Study →**

Developing Tomorrow’s Leaders

Wolf & Heron worked with the **Sanger Leadership Center** at the Ross School of Business to develop a fully tailored annual program for MBA and BBA students that includes a customized 4.5-hour in-person or virtual workshop and one-on-one story coaching.
Since its inception, Story Lab has been referenced as one of the **defining experiences of the Ross MBA program** by graduates and is now be available to students throughout the entire university system.
Students use the stories they craft in case competitions, interviews, and most visibly, at storytelling showcases hosted on campus.
**Download the Case Study** →

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Interested in Influential Storytelling?

Voice of the People

What People Are Saying

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Participant

Finally!

Participant

In one hour, I feel inspired, educated, and well ... like I've found a superpower. Thank you!

– Julie Mitchell, Science Teacher

Participant

A Path Forward

Participant

After this workshop, I can envision a path to get to the NPR Moth Stage.

– Brian Schultz, MBA/MS Student

Participant

Client

Impactful

Client

The workshop was well-organized and impactful. The activities and built-in storytelling practice put the lessons into action right away.

– Damian Zikakis, Director, Career Services

Client

Participant

Fantastic

Participant

I was engaged the entire workshop session.

- Awilda Reinosso, Account Specialist, Curriculum Associates

Participant

Client

Great Team Building

Client

I brought Wolf & Heron in for our strategy planning session to help us make the connection between storytelling and building internal support for our goals. Kara and Stephanie took the time to understand our team's agenda ahead of time and connected the workshop to our goals to give us some great ideas for how to use the Super Powers in our day-to-day roles at work. The workshop was fun, challenging, and gave us a great team building experience.

– Laura Palombi, Sustainability Manager, NSF International

Client

Participant

My "Ah-Ha" Moment!

Participant

This may have been the "ah-ha" moment I've been looking for ... the concepts of leadership and influence and self-development ring true for me.

— Marna Posluszny, Sustainability Team Leader & Environmental Analyst at NYS Department of Environmental Conservation

Participant

Cepha Nixon shares how Wolf & Heron helped him develop confidence in his storytelling and public speaking skills. He participated in a Wolf & Heron workshop as well as in one-on-one coaching.