Presentations aren’t always the best idea. Unless a presenter is phenomenally dynamic and engaging in her own right, audience members are going to have to consciously choose to pay attention and process the information. This takes effort, and it’s almost guaranteed that more interesting distractions will find their way into the space. If the presenter is presenting information that is remotely complex, dry, or worse, poorly organized, the audience is surely checked out.

Most of the time, when working with clients, the belief is that “net new” information needs to be presented first, and the only opportunity for interactivity is in the application of that knowledge. This is simply not true.