The definition of the term “coaching” matters because it’s the substance of the engagement. Inherent in the definition is an understanding of the desired outcome, and a notion of why an executive coach is the right partner to get you there.

At Wolf & Heron, we think of coaching the same way The International Coaching Federation (ICF) does. The ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

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