The Best Kept Secret Podcast with Jay Kingley: How to Influence Using Storytelling

In this episode of The Best Kept Secret with Jay Kingly, Stephanie discusses why storytelling is so fundamentally human, and how to leverage storytelling in the sales process.

The goal of telling a story as part of your sales process is to create human connection, which can be effectively accomplished by bringing emotion into your story. True influential storytelling is inherently a vulnerable process but it leads to authenticity and high levels of effectiveness.

Stephanie discusses the common mistakes salespeople make in communicating with prospects, and the 4 components of an influential story that will fix those mistakes.