STORY HOUR
Today’s Prompt - Sell Me This Pen
In the movie, Wolf of Wall Street, Leonardo DiCaprio's character, Jordan Belfort, asks a room full of salespeople to sell him a pen. The ask tests a salesperson's ability to understand a client's needs and demonstrate why a solution would be of value. The scene illustrates a fundamental selling point: that it's not enough to have a great product or service, you also have to know how to sell that product or service.
Part of effective selling is telling a compelling story… one that will shift how a prospect thinks or acts. In this Story Hour, we invite our storytellers to tell a story that will convince us that we need something we don’t have, or should do something we otherwise wouldn’t. Learning to develop a story like this is helpful for anyone in any function—sales or not—because invariably we’ll find ourselves in moments where we need to influence others to think or act a certain way.
Register for invitations to receive calendar invites with the Zoom meeting links every month.