Adapting Your Influential Story For Different Audiences And Cultures

This article was first published on Forbes on 06 May 2022.

Storytelling transcends culture because stories are fantastic tools for sharing information, building trust and connection, projecting charisma and more. Because storytelling is universal, the foundational principles of what makes a story influential remain constant even as the use case or audience changes. What shifts from context to context is how those principles are implemented or applied.

More specifically, there are four key qualities, or characteristics, of an influential story. Those four qualities remain constant but can be applied differently depending on the audience and culture.