How to Help Your Sales Team Personalize The Pitch Deck With Stories

This article was first published on Forbes on 16 June 2022.

A common challenge for salespeople is toeing the line between making sure they come across as personable, authentic and human, while also delivering the company-approved message. It’s not uncommon for a marketing team to put together an official “demo deck,” hoping that the slides will arm the sales team with everything they need to tell the story of the company and its products or services in a comprehensive and consistent way. And yet, that deck ends up being a bane for many salespeople because it doesn’t feel like their own.

One of the most common challenges of sales leaders is enabling their teams to take the demo deck and make it their own—uniquely, authentically and personally theirs. Read this article for some ways you can empower your salespeople to adapt the deck for a more relatable and engaging presentation.