Posts tagged influential storytelling
The W&H Way to Craft an Influential Story

Crafting an influential story is tough. Where do you start? What do you do along the way? How do you know if and when you’re ready to share your story? We thought it would be fun to try to lay out our process from beginning to end. During our  Influential Storytelling program, we take participants through the entire process of crafting an influential story, but it’s something else to see it laid out on a page. Let’s see if we can do it!

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Guiding Principles of a Storytelling Learning Journey

We are firm believers in the value of empowering leaders (and people) to be compelling communicators who can inspire and persuade others with stories. Now that we’re almost a decade into delivering our flagship program, Influential Storytelling, we’ve partnered with clients ranging from Google to the University of Michigan, Uber to McGraw Hill. In that time, we have developed a strong point of view about what it takes to create an effective storytelling learning journey.

If you’re designing a storytelling learning journey for your employees, here are a few guiding principles we recommend you keep in mind…

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How to Develop a Storytelling Culture at Your Organization

Like many event-based learning, there’s always a risk that the skills, knowledge, energy and momentum developed in our workshops may get lost in the mess of daily worklife. We have pre- and post-event activities built into the Influential Storytelling program to help people integrate storytelling directly into their workflow, but there’s always more you can do to make storytelling part of your organizational culture.

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