We are firm believers in the value of empowering leaders (and people) to be compelling communicators who can inspire and persuade others with stories. Now that we’re almost a decade into delivering our flagship program, Influential Storytelling, we’ve partnered with clients ranging from Google to the University of Michigan, Uber to McGraw Hill. In that time, we have developed a strong point of view about what it takes to create an effective storytelling learning journey.

If you’re designing a storytelling learning journey for your employees, here are a few guiding principles we recommend you keep in mind…

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