Guiding Principles of a Storytelling Learning Journey

We are firm believers in the value of empowering leaders (and people) to be compelling communicators who can inspire and persuade others with stories. Now that we’re almost a decade into delivering our flagship program, Influential Storytelling, we’ve partnered with clients ranging from Google to the University of Michigan, Uber to McGraw Hill. In that time, we have developed a strong point of view about what it takes to create an effective storytelling learning journey.

If you’re designing a storytelling learning journey for your employees, here are a few guiding principles we recommend you keep in mind…

Presentations that Pop: How to “Invite Curiosity” with Your Presentation

When we teach influential storytelling, we share four ways to level up the influence power of your story. One of these is what we call Invite Curiosity. The concept behind this strategy is that by activating an intellectual or cerebral experience for the audience—getting them to think for themselves—helps them to be engaged in your story AND causes them to have a mental stake in its outcome.

ArticleKara DavidsonMay 25, 2023Presentation, Curiousity, Storytelling, storytelling for businessComment

How to Develop a Storytelling Culture at Your Organization

Like many event-based learning, there’s always a risk that the skills, knowledge, energy and momentum developed in our workshops may get lost in the mess of daily worklife. We have pre- and post-event activities built into the Influential Storytelling program to help people integrate storytelling directly into their workflow, but there’s always more you can do to make storytelling part of your organizational culture.